General
Will this go bad?
Pure Krill has a 2-year shelf life from the moment we package it. That long shelf life is because the powerful antioxidant, astaxanthin, stabilizes the Omega-3 fatty acids, keeping them from going rancid when it meets oxygen.
As potent as astaxanthin is, oxidation is inevitable. So, to ensure you’re getting every benefit krill offers, we strongly recommend you use an open container within a month of opening.
What form of krill is this?
Pure Krill comes in a powder form. We use the whole, ground krill which are the krill bodies left after the oil is pressed out because it’s the most sustainable option available for krill.
Krill oil discards the rest of the krill after concentrating the oil, which is a HUGE waste and wasted opportunity. So, rather than allowing the entire krill to be discarded, we decided to take advantage of this. Choosing to use whole ground krill rather than a concentrated krill oil, we can utilize every part of the krill.
Does it have a scent?
It’s fishy and carnivores go wild for it.
My pet is picky. Will they eat this?
Krill is not only palatable, but it’s also an easily digestible protein, so even the toughest critics should be licking their whiskers in anticipation.
Can I add this while cooking?
Omega-3 fatty acids are heat-liable, so we would not recommend it.
What’s the best way to store Pure Krill?
To store Pure Krill, we recommend keeping it in the original packaging with the lid closed. Then, as we recommend with every Herbsmith product, keep it in a cool, dry place like a pantry, out of direct sunlight.
Product Contents
Does Pure Krill normally come in a baggie inside the container?
Yep! That’s correct. We do this because it has such powerful antioxidant properties that without it, any residual air is sucked completely out of the container, denting it inwards. The bag keeps this from happening! Neat, right?
Quality & Safety
Is this okay for puppies and kittens?
Absolutely! Every age, breed, and size can benefit from Pure Krill, so get your proactive care on.
Is krill safe for dogs & cats?
You bet! Every age, breed, and size can benefit from Pure Krill.
Is Pure Krill safe to combine with any Herbsmith product?
Absolutely! We recommend adding Pure Krill to all Herbsmith regimens.
Product Benefits
Could I use Pure Krill to replace salmon oil?
Absolutely. We would actually recommend it! Krill is more potent, containing both astaxanthin (a powerful antioxidant) and Omega-3 fatty acids (EPA/DHA). It also contains phospholipids which are a more efficient delivery method for Omegas than, say, salmon oil because it takes the essential EPA & DHA to where your pet will benefit from them the most. Krill are also one of the smallest on the food chain, so they contain fewer heavy metals, mercury, and toxins than you would find in salmon or concentrated salmon oil.
Why do krill contain so many antioxidants?
Krill snack on a micro-algae rich in a powerful antioxidant called astaxanthin– difficult to spell, near impossible to say. Its free radical scavenging ability is greater than vitamin C, vitamin E, and beta-carotene. (Like hundreds of times more powerful.)
What is oxidative stress?
Free radicals are constantly produced within the body, roaming throughout it, stealing electrons from other molecules, and causing a chain reaction of cell damage known as oxidative stress. This leads to aging– think greying to the eyes and muzzle, inflammation, even dementia. This is where antioxidants come in. The body produces its own antioxidants meant to keep free radicals in check, BUT they deplete with age. So, you need to add anti-oxidants like Pure Krill to your pet’s daily regimen to defend against oxidative stress.
Orders & Shipping
When will my order ship?
All orders are shipped within 1-2 business days.
How long does it take to get an order?
Orders arrive in 3-6 business days from when they are sent.
What is the 100% Product Quality Guarantee?
We stand behind the quality of each and every product that goes out our doors. If the product you receive isn’t quite up to snuff, please reach out.
Sustainability
Why is there so much talk about being sustainably sourced?
The health of the Southern Ocean ecosystems depends heavily on healthy krill populations.While still exceptionally abundant, according to the U.S. National Oceanic and Atmospheric Administration, Antarctic krill populations have dropped an estimated 80 percent since the 1970s. Scientists have not determined the exact reason, but the loss of sea ice is thought to be a major factor.
Scientists are also concerned what the combination of fishing and climate change (including ocean acidification) means for Antarctic krill and, in turn, for the entire Antarctic marine ecosystem. The increase in fishing is largely because of the increase in demand for krill oil. We completely understand these concerns and share in it.
Why choose to sell krill?
Well, we knew the benefits of krill– it happens to be the smallest on the food chain, which makes them an incredibly clean source of Omega 3. Not to mention it’s rich in an incredibly potent antioxidant.
And we knew that krill oil discards the rest of the krill after concentrating the oil, which is a HUGE waste and wasted opportunity. So, rather than allowing the entire krill to be discarded, we decided to take advantage of this. Choosing to use whole ground krill rather than a concentrated krill oil, we can utilize every part of the krill.
We know the human supplement market would never sell the ground krill because of the sheer amount that you would have to take each day. Plus, it’s quite fragrant, which isn’t appealing to most. Dogs and cats are truly the perfect candidates for this “byproduct”. Instead of continuing to harvest krill, using the oil and discarding the rest, further exacerbating the problem– we take the bodies that were already processed and use them to the benefit of our animals.
This speaks to the importance of choosing an eco-conscious form of krill, but also sourcing when choosing krill for your dog and yourself.
We choose to work with one of the most sustainable fisheries in the world who is as serious as we are about minimizing environmental impact.
How much krill is harvested?
The krill used in Pure Krill is harvested in Area 48–the only location in the Southern Ocean where fisheries have a license to fish krill. This area is seen by independent NGOs as one of the most sustainable in the world, with responsible and environmental operations at its core. Many organizations provide oversight and set strict limits for the percentage of krill that can be harvested in area 48 or Antarctica. In fact, less than 1% of krill is harvested from Area 48 by all fisheries combined.
Not Sure If Pure Krill Is Right For Your Pet?
If you’re undecided or unsure about whether Pure Krill is right fit, answer a few questions to get personalized recommendations for your crew.
Still Have Questions About Pure Krill?
We’d love to hear from you! We’re 100% confident in the quality and effectiveness of our products, but we want to make sure you buy with that same confidence. Fill out the form to the right and someone from our team will be in touch.
